STRIDER's built-in SEO feature can help grow your equestrian business and promote your event so it FILLS!
When creating an event, MAXIMIZE the description section of the event. The first three (3) lines in your activity description are what shows up in a Google search.
Everytime you post an activity in Strider and you click "Publish", you are creating a new search query on Google.
Use keywords to boost the search display to ensure your activity is the first one displayed in a Google search.
Example: If you are hosting a Dressage Show your description might look like this:
Schooling Dressage Show at Cool Stride Farm in Middleburg, VA on Sat, Oct 3, 2020. Judges include Mary Fox, Rob Webb, and Tanya Gold. Dressage Tests include 1st through 4th levels (USEF and USDF tests).